Not having a gripping Email headline is a certain failure!
Why because simply people look at the headline to see if the rest of the story is relevant to what they are looking for and are interested in. You should remember that the headline is like a small advertisement to what the rest information is about.
A simple way to test this is to look back through the emails that you have received in the last 48 hours and check which ones did Iopen and read, which ones did I leave for another day and which, ones did I delete without checking.
Once you have done this you will be on your way to working out headlines, because you will see the ones which you read were the ones with the most inviting headline that attracted you in to read more.
Armed with this information you can then work to plan how YOUR emails should be setup to target the audience that you are looking for to encourage them to read your emails now and not send them to the delete folder.
The basic rules of subject line-writing :
- Keep the length of your subject line to 50 characters with spaces (CWS) or fewer
- Lead with an action word
- Include your brand name somewhere in there
- Avoid spam-trigger words, exclamation points and odd punctuation
- Avoid being cutesy or clever
Here are some best practice choices
1. Use simple, no nonsense email subject lines
2. Funny email subject lines work
3. Use controversial or shocking email subject lines
4. Use single-word subject lines where possible
5. Email subject lines with numbers & lists work
6. Use personalized subject lines
7. Use questions & other punctuation in email subject lines
8. Try “missing out” & other scarcity tactics in subject lines
9. Mysterious Email Subject Lines
Email Subject Line Best Practices
Some general good email subject line best practices to keep in mind when crafting those subject lines.
- Write multiple subject lines. You should write 10 subject lines for every email, just as you should write 10 titles for every blog post. Then choose the best
- Keep it under 50 characters. It’s general best practice to keeps subject lines to fewer than 50 characters. Subject lines with less than 50 characters have higher open rates and click-through-rates than those with 50+. Go over 50 characters and you risk being cut o-.
- Alliteration. An ample amount of alliteration attracts! Give it a try for some catchy email subject lines.
- More caps ≠ More opens. Covering your subject line in caps WILL NOT HELP YOU. Caps are powerful, but not to be trifled with. Use them sparingly and responsibly, like grenades.